Generation Z, born between the late 1990s and early 2010s, is rapidly entering the workforce, bringing with them unique perspectives and expectations. However, their differences in attitude, work-life balance demands, and financial priorities can sometimes create challenges for employers.
A recent study by HR technology provider HiBob found that managers are struggling to manage Gen Z employees due to their attitudes towards authority (41%), emotional intelligence (38%), and professionalism (34%). While these differences can be perceived as problematic, it’s important to recognise that they also bring valuable qualities to the workplace, such as creativity and adaptability.
An example of how adopting Gen Z ideas and phraseology can benefit your business is the recent online trend for ‘letting Gen Z write our marketing script’ – Gen Z phrases have become increasingly popular in UK marketing videos due to their relatability and ability to connect with younger audiences. By incorporating these phrases into their content, businesses can create a more authentic and engaging experience that resonates with Gen Z consumers. This can help to build brand loyalty and increase sales.
However, one of the biggest challenges posed by Gen Z is their focus on work-life balance and financial security. In fact, 62% of managers surveyed identified work-life balance demands as a major challenge, while 58% cited pay and 44% mentioned benefits expectations.
To effectively manage Gen Z employees, it’s essential to create a supportive and inclusive work environment. This includes providing clear expectations, offering opportunities for professional development, and fostering open communication. Additionally, it’s crucial to recognise the importance of HR in addressing the challenges and opportunities presented by this generation. Tips for ‘bridging the gap’ include:
1. Embrace Technology:
- Learn new tools: Stay updated on the latest technology and social media platforms that Gen Z are comfortable using.
- Utilise digital communication: Use tools like Slack, Teams, or email for efficient and timely communication.
2. Foster Open Communication:
- Create a safe space: Encourage open dialogue and create a safe environment where employees feel comfortable expressing their opinions and ideas.
- Active listening: Practice active listening to understand Gen Z employees’ perspectives and concerns.
3. Offer Flexibility:
- Accommodate preferences: Be open to flexible working arrangements, such as remote work or flexible hours, to meet Gen Z’s desire for work-life balance.
- Provide autonomy: Empower Gen Z employees by giving them autonomy and responsibility in their work.
4. Focus on Development:
- Invest in training: Provide opportunities for professional development to help Gen Z employees grow and advance in their careers.
- Mentorship programs: Pair Gen Z employees with experienced mentors to offer guidance and support.
5. Recognize and Reward:
- Tailored recognition: Offer recognition that aligns with Gen Z’s values and preferences, such as public praise or flexible benefits.
- Regular feedback: Provide regular feedback and performance reviews to help Gen Z employees understand their progress and areas for improvement.
6. Embrace Diversity and Inclusion:
- Create an inclusive culture: Foster a workplace where everyone feels valued and respected, regardless of age, background, or perspective.
- Celebrate differences: Recognise and appreciate the unique contributions that each generation brings to the workplace.
By implementing these tips, managers can build stronger relationships with Gen Z employees and create a more productive and harmonious workplace.
For employers requiring further guidance or assistance with HR, Health & Safety, Employment Law or eLearning, Supportis are here to help. Contact us today for a free consultation at [email protected] or on 0161 603 2156.