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how to attract and retain top talent

How to write a job ad to attract top talent

Posted by HR & Employment Team

How to elevate your employer brand with attractive job adverts

In HR, the importance of crafting a compelling job advert is often overlooked. While many organisations focus on attracting top talent, retaining them is equally crucial. A well-written job advert can not only draw in qualified candidates, but also set the stage for a positive and enduring employee experience.

A recent study by Rippl has revealed that nearly half of UK employers advertise basic statutory benefits like annual leave, sick pay, and pensions as perks in their job postings, despite these being legal requirements, potentially off-putting to prospective new starters. While offering statutory requirements like annual leave and sick pay is essential, it’s not enough to attract and retain top talent in today’s competitive job market.

While providing additional benefits can improve employee satisfaction and retention, smaller businesses in particular may face financial constraints that limit their ability to offer more generous benefits packages. To attract top talent, UK employers should write clear job descriptions, highlight genuinely competitive salaries and benefits, showcase company culture, emphasise career growth opportunities, and include employee testimonials.

Here are some more affordable staff benefits that UK employers could consider offering to improve employee satisfaction and loyalty:

Flexible Working Arrangements

  • Remote work: Allowing employees to work from home can improve work-life balance, reduce commuting costs, and increase productivity.
  • Flexible hours: Offering flexible start and finish times can accommodate employees with childcare or other commitments.
  • Compressed workweek: Allowing employees to work longer hours in fewer days can provide them with additional time off.

Health and Wellness Benefits

  • Mental health support: Providing access to mental health resources, such as counselling or therapy, can help employees cope with stress and improve their overall wellbeing.
  • Employee Assistance Programs (EAPs): EAPs offer confidential support for a variety of issues, including personal problems, financial difficulties, and work-related stress.
  • Health and wellness workshops: Offering workshops on topics such as nutrition, exercise, and stress management can promote healthy habits among employees.

Professional Development Opportunities

  • Training and development schemes: Investing in employee training can help them develop new skills and advance their careers.
  • Tuition reimbursement: Offering to reimburse employees for tuition costs related to their jobs can demonstrate your commitment to their professional growth.
  • Mentorship schemes: Pairing employees with experienced mentors can provide guidance, support, and networking opportunities.

Social and Recognition Benefits

  • Team-building activities: Organising team-building events can foster a sense of camaraderie and improve employee morale.
  • Employee recognition schemes: Recognising and rewarding employees for their hard work and achievements can boost morale and encourage high performance.
  • Employee discounts: Offering discounts on products or services can provide employees with tangible benefits and show your appreciation.

These benefits are appreciated by employees because they demonstrate that employers care about their wellbeing and career development. By offering affordable benefits that meet the needs of your workforce, you can create a positive and supportive work environment that will help you attract and retain top talent.

Remember: A strong benefits package is not just about attracting new talent; it’s also about retaining your existing employees. By investing in your employees’ wellbeing and career development, you can create a thriving company culture that will benefit your business for years to come.

For employers requiring further guidance or assistance with HR, Health & Safety, Employment Law or eLearning, Supportis are here to help. Contact us today for a free consultation atĀ [email protected]Ā or on 0161 603 2156.

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